A message from our founder.
Welcome to Interview Strategist — a FintechPro Suite platform, part of the Apex Assets Group portfolio.
Last reviewed: April 2026
I am the Principal behind this platform, bringing 20+ years of experience in global fintech and finance. With an undergraduate degree in Law and an MBA from a leading London business school, my career has been defined by operating at the intersection of international fiscal policy, legal precision, and emerging digital markets.
The "Why"
After a comprehensive career in global finance, I recognised a critical gap in the market. I founded this platform to help job seekers, professionals, and career changers navigate the complexity of salary decisions, tax implications, and career transitions with data-backed precision. Whether understanding the true take-home value of a job offer, calculating a statutory redundancy entitlement, or preparing for a high-stakes interview — the margin for error has never been smaller. Professionals deserve more than generic advice; they deserve actionable, practical tools.
The NLP dimension
Beyond the financial and legal expertise, I am also a qualified NLP (Neuro-Linguistic Programming) Life Coach. Career transitions are not purely financial decisions — they are deeply personal ones. Knowing your exact take-home pay is essential. But walking into a negotiation with genuine confidence, articulating your professional value under pressure, and making decisions aligned with your values are equally critical skills. The coaching philosophy behind this platform addresses both dimensions: the numbers and the mindset.
NLP principles inform the interview preparation content here — from the STAR answer framework to the negotiation guides — designed not to teach rigid scripts, but to help you understand how to present your authentic professional story with clarity and impact.
Our mission
Interview Strategist is a proud part of the Apex Assets Group portfolio. Our aim is straightforward: to give people practical, clear career guidance for the 2026 fiscal era. We believe that financial transparency is the cornerstone of economic empowerment. Our suite of tools — salary calculators, raise calculators, redundancy calculators, and interview prep resources — are engineered to demystify complex tax codes and equip professionals with the knowledge required to make informed, highly strategic career decisions.
This platform exists because good career and financial guidance has historically cost money or required the right connections. Every tool here is free, requires no account, and is built to the same standard I would apply to any professional engagement.
Who we have helped
Our editorial team has supported thousands of UK and US professionals preparing for interviews across technology, finance, marketing, and operations roles — from junior-level candidates entering the workforce to senior directors negotiating six-figure packages. The salary guides, interview preparation resources, and negotiation frameworks on this platform are informed by the real patterns we have seen across industries: the questions that repeatedly appear in engineering interviews at London-based scale-ups, the salary bands that hiring managers actually have discretion to offer in Manchester and Edinburgh, the moments in a negotiation where candidates consistently leave money on the table.
We do not publish generic content designed to rank on search engines. Every guide is written to answer a real question a real professional is facing — and to answer it with enough depth and specificity to be genuinely useful at the moment it matters most.
To your success,
Desh Naidoo-Cann
Principal & Managing Director, Apex Assets Group
Credentials & Expertise
- 20+ Years in Global Fintech & Finance
- Law Degree (Undergraduate)
- MBA — Leading London Business School
- International Fiscal Policy & Legal Precision
- US & UK Tax Strategy & Salary Benchmarking
- Certified NLP Life Coach
- Career Transition & Negotiation Strategy
Operated by
Apex Assets Group
A portfolio of financial education and career resource platforms serving UK and US professionals. FintechPro Suite — a division of Apex Assets Group.
Free. No account needed.
Every tool on this platform is free to use and requires no registration. Built on the principle that access to quality financial information should have no barrier.
Important: All salary, tax, and financial calculations on this platform are estimates provided for informational purposes only and do not constitute tax, legal, or financial advice. Tax rules change frequently and vary by individual circumstances. Always consult a qualified tax professional or regulated financial adviser before making decisions based on these figures. See our Disclaimer and Terms of Service.